Widely regarded as one of Romania’s most influential acts – both musically and socially – B.U.G. Mafia has always stood out within the country’s music industry, not only due to their mainstream appeal, but also to their uncompromising approach, independent attitude, as well as innovating spirit.
With a discography summing up to a total of more than 1,150,000 physical units sold – a remarkable achievement, and not just for a local market with an 8 to 1 piracy rate – B.U.G. Mafia had already reached platinum-selling superstar level in Romania, before moving to fully independent online distribution, and taking a new approach to their music, by focusing more on their Internet activity and direct fan contact. Nowadays, B.U.G. Mafia’s online community enrols over 1.68 million subscribers on YouTube (and more than 1,35 billion views) and close to 1.4 million Facebook followers.
Over the recent years, the group’s latest hit-singles – “8 Zile Din 7”, “Sa Cante Trompetele”, “Pe Coasta” and “Bani, Bani, Bani” – gathered over 130 mil. plays on streaming platforms and topped the charts, receiving heavy rotation airplay on major radio stations and becoming true live-concert anthems for the fans.