We Are ALDA

ALDA is a globally operating Dutch events company producing, developing and promoting international festivals and rave concepts with offices in Amsterdam, Los Angeles, Cologne, Hong Kong and Bucharest. ALDA was named after its co-founders Allan and David who started the company in Amsterdam back in 2007. ALDA produces indoor and outdoor festivals, stadium shows and world tours including AMF, A State of Trance (ASOT), SAGA, Armin Only (the Imagine, Mirage, Intense and Embrace editions), Electronic Family, We Are Connected, New Horizons, The Flying Dutch, I AM Hardwell, A Day at the Park, Secret Project, Live Now and many more. These events together accommodate over 100,000 dance music fans worldwide every year.

ALDA & Insomniac

At ADE 2018, ALDA announced its partnership with US promoter Insomniac. Since the start of their collaboration, the two premier production companies have managed to expand their international audience and are now serving more fans of electronic dance music than ever before.

Our Offices

ALDA co-founders Allan Hardenberg and David Lewis started turning the world into a huge dance floor soon after they opened our head office in Amsterdam back in 2007. Slowly but surely, we branched out with offices in more and more countries, all staffed with local teams of music lovers. Romania, the epicentre of the Central European dance community, will be one of our focus territories for the next few years with local editions of SAGA and Sound of Bucharest planned for the 2021-2022 festival season. With offices in different cities worldwide, we know how people like to party anywhere around the globe.